Privacy Policy

This Privacy Policy describes how NU Living (referred to as “NU” “we,” “our,” or “us”) collect, use, share, and process your personal data through https://www.nuliving.in/ and related applications/services (hereinafter, collectively referred to as “website” or “Platform”). We recognize the importance of your privacy as well and are committed to safeguarding the confidentiality of your personal information.

This website is intended solely to showcase and provide information about products marketed under our brand and to assist users in making informed purchase decisions. We do not process or accept orders directly through this website. When you choose to purchase a product from the website, you will be redirected to an authorized third-party marketplace, such as Amazon, where the order will be placed and completed.

Your personal data is governed by Indian laws, including but not limited to, Information Technology Act 2000, Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”), the Digital Personal Data Protection Act, 2023 (DPDP Act), its rules and any other applicable laws, rules and regulations.

By accessing or availing any products or services on the website, you expressly consent to the collection, use, storage, and processing of your personal data in accordance with this Privacy Policy, our Terms of Use, and any additional terms applicable to specific products or services.

YOUR CONSENT

By visiting our website or by providing your personal data, you consent to the collection, use, storage, disclosure and otherwise processing of your personal data on the Platform in accordance with this Privacy Policy. If you disclose to us any personal data relating to other people, you represent that you have the authority to do so and to permit us to use the data in accordance with this Privacy Policy.

While providing your personal data on the website, you consent to us (including our affiliates, lending partners, technology partners, marketing channels, business partners and other third parties like authorized sellers, credit bureaus) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy.

COLLECTION AND PURPOSE

User(s) privacy is important to us and we have taken steps to ensure that we do not collect more information from User than is necessary to provide User(s) with our services and to protect User(s) account.

Some of the information that we may collect includes but is not limited to are listed below:

  • Registration and Account Information: We collect basic identifying information like your name, date of birth, device identifiers, and IP address to personalise your experience, provide the services you request or for redirecting you to a third party website. This may include assisting authorized third party sellers and business partners in handling and fulfilling orders, enhancing customer experience, resolving disputes, and troubleshooting problems. We also use your data to detect and protect against error, fraud, and other criminal activities.
  • Communication and Order Delivery:
    All shipping, logistics, and delivery services are managed and fulfilled by the third-party marketplace (e.g., Amazon) or its authorized sellers. We do not control or undertake any responsibility for order processing, packaging, shipment, delivery timelines, or logistics operations.    Estimated delivery timelines, shipping charges, and related terms are determined solely by the third-party marketplace or seller and may vary based on location and other factors.Any issues relating to shipping, delivery delays, damaged goods in transit, returns, or refunds must be addressed directly with the respective third-party marketplace or seller.Your telephone number and email ID may be used for updates and commercial communications related to the services. We may request permission to access your text messages (SMS), instant messages, contacts, camera, photo gallery, location, and device information for enhancing your experience and providing access to various services. Your access to these services may be affected if permission is not provided.
  • Transaction and Payment Information:
    We do not collect any payment information through our website. Therefore, all communication or transaction and payment services or any other services will be taken and used by the third party website who may collect information, including but not limited to, bank account numbers, billing and delivery information, credit/debit card numbers and expiration dates and tracking information from cheques or money orders (“Account Information”) among other things, to facilitate the sale and purchase as well as the settlement of purchase price of the products or services transacted. We are not responsible for collecting and storing any account information on our website.
  • International Transfers:
    We may store or process data on servers located outside India (e.g., reputable cloud providers). Wherever required by law, we implement contractual and technical safeguards and transfer data only where permitted under applicable laws.
  • Enhanced User Experience:
    We retain records of User(s) browsing on our website including but not limited to IP addresses, browsing patterns and User behavioural patterns. In addition, we gather statistical information about the Platform and visitors to the Platform including, but not limited to, IP addresses, browser software, operating system, software and hardware attributes, pages viewed, number of sessions and unique visitors (together “Browsing Information”), subject to the applicable DPDP laws and its rules and any other applicable law.
  • Customer Support and Personal Correspondence:
    Your interactions with our customer support via chat, calls, or emails are recorded for quality assurance and safety. Personal correspondence such as emails or letters, as well as correspondence from third parties about your activities, may be collected into a file specific to you.
  • Third-Party Services:
    We do not control, endorse, or assume responsibility for the privacy practices of third parties, and we encourage you to review their privacy policies and hold no responsibility for the privacy practices of third-party sellers or partners. It’s important to review their privacy policies before sharing information with them.

COOKIES

We use data collection devices like “cookies” on our Platform to assist with various functionalities. Cookies are small files placed on your hard drive and do not contain personal data.

We use cookies for the following purposes:

  • To identify Users and enable access to registration or account information without requiring repeated entry of credentials;
  • To collect aggregated statistical information regarding Platform usage and performance;
  • To analyse user behaviour and browsing patterns in order to improve our services and, where applicable, provide relevant content or advertisements;
  • To assist our service providers and partners in facilitating Platform operations, including transaction processing and usage tracking; and
  • To monitor User activity, engagement, and participation on the Platform.

Cookies used on the Platform may be categorized as follows:

  • Strictly Necessary Cookies: Essential for core functionalities such as login, session management, and security
  • Functional Cookies: Enable enhanced features and personalization, such as remembering preferences
  • Analytics Cookies / SDKs: Help us understand usage patterns, performance, and improve the Platform
  • Advertising / Retargeting Cookies: Used to deliver relevant advertisements, where applicable and only with your consent

You may choose to disable or manage cookies through your browser settings; however, doing so may affect the functionality of certain features on the Platform.

Cookies from third-party partners are used for specific purposes and offers an option to opt-out, while also mentioning that third-party cookies not partnered with the Platform may also be encountered.

SHARING

Your personal and sensitive information may also be disclosed with third parties, including AI System providers for the following reasons:

  • To provide you access to our services and products
  • To personalise customer engagement, curated product or service recommendations, and other outreach activities designed to align with your interests and preferences.
  • To comply with legal obligations.
  • To enforce our user agreement.
  • To facilitate our marketing and advertising activities.
  • To prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our services

We may also disclose your personal data to third parties, such as our third party sellers, business partners. This disclosure may be required for us to provide you access to our products and services on the third party website; for fulfilment of your orders by third party; for enhancing your experience; for providing feedback on products; to comply with our legal obligations; to conduct market research or surveys; to enforce our Terms of Use; to facilitate our marketing and advertising activities; to analyze data; for customer service assistance; to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our product and services. We may also share certain personal data with sellers who may be located outside of India. Regardless of where your data is processed or shared, it remains subject to the protections and guidelines of this Privacy Policy and all applicable laws of India.

In addition, we may share your personal data with business partners and third-parties who offer services to us. Such data is shared only to enable them to offer, advertise, personalise your browsing experience and customise various aspects of the user journey such as auto-filling sign-up details to facilitate a faster checkout process, or promote their own products and services to you and this may include, without limitation, conducting marketing campaigns, personalised customer engagement, curated product or service recommendations, and other outreach activities designed to align with your interests and preferences.

We may also disclose your information to government agencies or other authorised law enforcement agencies under the following conditions:

  • In response to police complaints, subpoenas, notices, court orders, or other legal processes.
  • In the good faith belief that such disclosure is reasonably necessary to enforce our Terms or Privacy Policy.
  • To protect the rights, property, or personal safety of our users or the general public.

In case of a business transaction like a merger, acquisition, or restructuring, your data may be shared or sold to the new business entity, should such a transaction occur, that other business entity (or the new combined entity) will be required to follow this privacy policy with respect to your personal data.

SECURITY PRECAUTIONS

We maintain reasonable security practices and procedures to protect your personal data from unauthorized access, damage, use, modification, disclosure or impairment of the information under our control. Whenever you access your account information, we offer the use of a secure server. The transmission of information may not completely secure for reasons beyond our control. We adopt industry standard security measures and keep updating our systems from time to time to protect your personal data against any hacking or virus dissemination. However, by using the Platform, the users accept the security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account. We have policies and procedures in place to tackle incidents of information security breach, which enables the incident response team to detect, analyse, contain, remediate and recover from information security breach incidents.

DATA RETENTION

We retain your personal data for a period no longer than is required for the purpose for which it was collected or as required under any applicable law including but not limited to the DPDP laws, as and when applicable. However, we may retain data related to you if there is a legal obligation to retain the data; if required to comply with any applicable statutory or regulatory retention requirement by law; if we believe it may be necessary to prevent fraud or future abuse; to enable us to exercise its legal rights and/or defend against legal claims, subject to the applicable laws with respect to the retention of personal data.

YOUR RIGHTS

We are committed to providing you with control over your personal data. You may access, correct, and update your personal information directly through the functionalities provided on the Platform. You have an option to withdraw your consent that you have already provided by writing to us at the contact information provided below. Please mention “for withdrawal of consent” in the subject line of your communication. We will verify such requests before acting upon your request. Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy, related terms of use, and applicable laws. In the event you withdraw the consent given to us under this Privacy Policy, such withdrawal may hamper your access to the Platform or restrict the provision of our services to you for which we consider that information to be necessary.

USE OF CHILDREN INFORMATION

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal data from children under the age of 18 years. If you share any personal data of children under the age of

18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

CHANGES TO THIS PRIVACY POLICY

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal data from children under the age of 18 years. If you share any personal data of children under the age of

18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices. We will alert you to significant changes by posting the last updated date of this Privacy Policy, placing a notice on our Platform, or by sending you an email when we are required to do so by applicable law.

GRIEVANCE OFFICER

In accordance with the applicable laws of India, the details of the Grievance office for NU is as follows:

Name: Pinak Bari

Contact: +91 92241 46084

Address: A-608, 215 Atrium, Andheri Kurla road, Behind Courtyard by Mariott, Andheri East, Mumbai-400069

Phone: 022 4971 2039

Time: Monday – Friday (10:00 AM – 6:00PM)

QUERIES

If you have a query, concern, or complaint in relation to collection or usage of your personal data under this Privacy Policy, please contact us at the contact information provided above.